logotype

noun logotype

• logo — Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
• symbol — something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign.
• trademark — any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate specific goods and to distinguish them from those manufactured or sold by others. A trademark is proprietary and is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner or licensee.
• hallmark — an official mark or stamp indicating a standard of purity, used in marking gold and silver articles assayed by the Goldsmiths' Company of London; plate mark.
• stamp — to strike or beat with a forcible, downward thrust of the foot.