All build-up synonyms

noun build-up

• upping — to, toward, or in a more elevated position: to climb up to the top of a ladder.
• dry run — a rehearsal or practice exercise.
• lead time — the period of time between the initial phase of a process and the emergence of results, as between the planning and completed manufacture of a product.
• public relations — (used with a plural verb) the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.
• write-up — a written description or account, as in a newspaper or magazine: The play got a terrible write-up.
• big noise — Someone who is a big noise has an important position in a group or organization.
• press-agentry — the vocation or responsibilities of a press agent.
• promo — promotion (def 5).
• reclame — publicity; self-advertisement; notoriety.