All catchword synonyms

noun catchword

• byword — Someone or something that is a byword for a particular quality is well known for having that quality.
• slogan — a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
• catchphrase — A catchphrase is a sentence or phrase which becomes popular or well-known, often because it is frequently used by a famous person.
• maxim — Hiram Percy, 1869–1936, U.S. inventor.
• refrain — to abstain from an impulse to say or do something (often followed by from): I refrained from telling him what I thought.
• watchword — a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign.
• shibboleth — a peculiarity of pronunciation, behavior, mode of dress, etc., that distinguishes a particular class or set of persons.
• password — a secret word or expression used by authorized persons to prove their right to access, information, etc.
• motto — a maxim adopted as an expression of the guiding principle of a person, organization, city, etc.
• tag — a children's game in which one player chases the others in an effort to touch one of them, who then takes the role of pursuer.
• catch phrase — a phrase that attracts or is meant to attract attention.
• household word — a familiar name, phrase, saying, etc.; byword: The advertising campaign is designed to make this new product a household word.